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How to Market Your Handyman Business: Handyman / Home Repair Marketing Tips and Tricks

If you’re a handyman looking to expand your business, marketing might seem like a different kind of toolbox – one filled with confusing tools and jargon. But fear not! With the right strategies, even the smallest handyman business can stand out online. In this guide, we’ll walk you through the essential marketing steps, peppered with some humor, and show you how AMS Digital can help you turn those clicks into clients. Let’s get started! 🚀

Handyman and Home Repair Marketing Tips

1. Build a Professional Handyman Website (Your Digital Toolbox) 🖥️🔧

Keywords: Handyman website, mobile-friendly website, SEO for handyman

Your website is the cornerstone of your online presence. It’s where potential clients come to learn about your services, check your credentials, and decide if you’re the right fit for their needs.

  • Make it Mobile-Friendly: Most people search for services on their phones. Ensure your site looks great on mobile devices.

  • Include Service Pages: Create detailed pages for each service you offer – from plumbing repairs to furniture assembly.

  • Add Customer Testimonials: Positive reviews build trust. Showcase them prominently on your site.

  • SEO Optimization: Use keywords like “handyman services in [your city]” to help Google rank your site higher in search results.

With AMS Digital, we’ll help you design a sleek, functional website that not only looks good but also performs well in search engines. 🛠️🔍


2. Master Social Media (Be the Handyman Influencer) 📱🎨

Keywords: Handyman social media marketing, engaging content, handyman tips

Social media platforms are goldmines for connecting with your community and showcasing your expertise.

  • Facebook & Instagram: Post before-and-after photos of your projects, share handy tips, and engage with your audience.

  • TikTok: Short videos showing quick fixes or DIY hacks can go viral, making you the local handyman celebrity. 🎥😎

  • Content Plan: Consistency is key. Post regularly and engage with comments and messages.

AMS Digital can manage your social media accounts, ensuring you stay active and relevant, without lifting a hammer! 🛠️📲

PPC paid ads for Handyman Home Repair Business

3. Use SEO to Climb the Google Rankings (Be Found Easily) 🔍🛠️

Keywords: SEO for handyman business, local SEO, search engine optimization for handymen

Search Engine Optimization (SEO) is the art of making your website easily discoverable on Google.

  • Local SEO: Optimize your website for local searches by including your city and neighborhood in your keywords.

  • Google My Business: Claim and optimize your Google My Business profile to appear in local search results.

  • Blogging: Write helpful articles like “5 Quick Home Fixes You Can Do Yourself” to drive traffic to your site.

AMS Digital excels at SEO, helping your handyman business climb the Google ladder. 🌐🏆


4. Engage in Email Marketing (Keep in Touch with Clients) 📧✨

Keywords: Handyman email marketing, client engagement, newsletters

Email marketing keeps your business top-of-mind for clients and can be used to share:

  • Seasonal Tips: Send out reminders like “Get Your Home Ready for Winter” or “Spring Cleaning Essentials.”

  • Special Offers: Reward loyal customers with exclusive discounts or first dibs on new services.

With AMS Digital, we’ll create compelling email campaigns that keep your customers engaged and coming back for more. 📬🌟


Handyman Marketing and Business Development

5. Invest in Paid Ads (Target the Right Customers) 💰🚀

Keywords: Handyman paid ads, Google Ads for handymen, Facebook Ads for handyman business

Paid advertising is a quick way to reach potential clients who are actively looking for handyman services.

  • Google Ads: Target people searching for “handyman near me” or “emergency home repairs.”

  • Facebook & Instagram Ads: Reach homeowners in your area who might need your services soon.

  • Retargeting Ads: Remind website visitors who didn’t book your services to come back and convert.

AMS Digital will handle your paid ad campaigns, ensuring your budget is spent efficiently and effectively. 💼💻


6. Get Involved in the Community (Be the Trusted Local Expert) 🤝🏡

Keywords: Community marketing for handymen, local sponsorships, handyman workshops

Building a strong local presence can set you apart from competitors.

  • Sponsor Local Events: Get your brand name on banners at local fairs or sports events.

  • Host Workshops: Teach simple DIY fixes at community centers to build trust and showcase your expertise.

AMS Digital can help you strategize your community involvement, making sure your efforts translate into business growth. 🏘️✨


7. Regular Reports and Analytics (Know What’s Working) 📊🔧

Keywords: Marketing reports for handyman, analytics for handyman business

Understanding what marketing strategies are working is crucial. AMS Digital provides detailed reports and analytics, helping you adjust your strategies for maximum impact.


How AMS Digital Can Help Your Handyman Business 🛠️📈

At AMS Digital, we specialize in marketing for service-based businesses like yours. From building your website and managing social media to SEO and paid ads, we offer a full suite of services to help your handyman business grow.

So, whether you’re just getting started or looking to expand, let AMS Digital be your partner in turning your handyman skills into a thriving business. Ready to get started? Let’s chat! 📞💼

 
 
 

Comments

Pink Uniform Doctor

Julia Tran MD

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Our online presence has undergone a remarkable transformation thanks to the innovative team at AMS Digital.

 

They’ve reimagined our digital strategy, creating a vibrant platform that connects with patients on a personal level. The result? A surge in new patient inquiries and a social media presence that keeps our community informed and engaged.

 

Their unique approach goes beyond traditional marketing, making sure we not only attract but also retain patients.

 

It’s clear they understand the healthcare industry’s needs, helping us to not just meet but exceed patient expectations.

Man in Office

Sam Windsor Esq

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The  law firm’s digital presence has been revolutionized by an expert team that truly understands the legal landscape.

 

Their approach to marketing is as precise and strategic as our legal practices. They’ve designed campaigns that effectively showcase our expertise and engage potential clients with compelling content.

 

The result has been a significant increase in qualified leads and a strengthened position as industry thought leaders.

 

With their innovative social media strategies and targeted advertising, our firm now stands out more prominently in a crowded field.

Businessman

Francis Lopez ALC 

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The dynamic digital strategy developed for our real estate business has been nothing short of a game-changer.

The creative team behind this approach has managed to turn our online presence into a powerful tool for showcasing our properties. Their ads have driven a noticeable increase in inquiries, and our social media channels now actively engage potential buyers and sellers.

They’ve expertly crafted a digital experience that reflects our brand’s strengths and connects us with clients in meaningful ways, making our listings stand out in the competitive real estate market.

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